Adapted from an internal document we use for benchmarks.   Industry Snapshot via Rival IQ | https://www.rivaliq.com/blog/2017-social-media-industry-benchmark-report/ College and Universities have the highest engagement rate on Facebook and Instagram. What is surprising is that on Facebook, posts that are simploy status updates do almost as well as video and photo. […]

As a part of Marketing and Communications at the Central Office, the Digital Marketing team ensures the digital presence of CUNY is set up for success. This means setting up the infrastructure for digital operations and providing guidance to social media managers across the university system. This post is designed […]